Flexible technology solutions that help your business grow
Search Engine Optimistation (SEO) & Online Marketing
We aim to make the most of your website; we can review and adapt existing websites to achieve the same.
The main objective of search engine optimisation (SEO) is to get your website displayed on the first page of the search engine results page (SERPS). SEO consists of a variety of techniques that we use to achieve the best results for our clients. Our Performance insight team, have identified that 3¼ of website visitors, do not bother looking at any listings beyond the first page. That is why it is so important to be ranked on the first page. We will consult with you and identify key words and phrases relevant to your business. We research the effectiveness of these words and refine the list. The list of key phrases and words is then implemented and monitored for performance and analysis. This is a work in progress and the number of adaptations is not restricted and can be made at any time. Further techniques utilised include: Meta Tags, Offsite link building, Blog writing, combining the use of Social networking sites such as Twitter & Face book.
Online Marketing is designed to build your company profile and efficiently reach your potential target audience. This will include services such as Google Ad Words, PPC advertising and Email campaigns in order to drive paid traffic to your website.
Google Add words are analysed in conjunction with your key words, to find out their compatibility with the Google Ad word scheme.
Pay per click (PPC) is a form of advertising that uses key words and enables you to reach a wide audience, in a short period of time. PPC is a simple and effective way of targeting your end user. We can monitor the number of impressions each key word has and check the click ratio and overall costs per click. We can adjust any key words to achieve the best results.
Email marketing is another effective promotional tool. We can create a bespoke email template to market your services to your existing customers, by reminding them of your services, this could be in the form of a newsletter. We can also apply the same techniques to attract new customers. Our performance insight team have the ability to use tools to analyse how well email campaigns perform.
Platinum ICT SEO hints & tips
Do you love social media?
We can fully integrate all your social media accounts into your website for NO additional cost.
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